Alan Wallace - Professional Press Officer

A Professional Press Campaign will pay for itself through the gates!

I always look to maximise the success of a Press Campaign by offering before, during and after stories covering the event. The stories need to match the individual media profiles and contact made directly to a named journalist.
Press Office - British Airways - Part of the team that created BA's first advertising campaign " We'll Take Good Care of You - Fly the Flag"
Westminster Press - Promotions Manager - organised events and activities to promote the groups newspaper titles.
Howson Algraphy - Publicity Manager - organised events and exhibitions world wide (annual budget £7m+)
Eddie Kidd - Personal PR - Organised photo opportunities, press and tv interviews, issued press releases and magazine articles .
The Eddie Kidd Show - created press pack and mailing list, contacted media , organised interviews and photo oportunities.
Watford Football Club - Created non-match day stories, press packs and looked after press on match day, handled press phone enquiries.
The Scott May Daredevil Show - created press pack , contacted media, organised interviews and photo oportunities.
The Austin Rover Fall Guys Show - created press pack, contacted media, organised interviews and photo oportunities.
The Land Rover Hawk Flying Display Team - created press pack , contacted media, organised interviews and photo oportunities.
Bradford Stunt and Firework Show - created press pack with mailing list and organised interviews and photo oportunities.
The Extreme Monster Truck Show - created press pack , contacted media, organised interviews and photo oportunities.
The Old Hawking Club - created press pack with mailing list and organised interviews and photo oportunities.

This picture was taken in the assembly arena at the Royal Windsor Horse Show just before The Land Rover Hawk Flying Display Team were about to enter the Main Arena. Quick thinking from Alan to release his barn owl BoBo who landed next to the Queen. The story in the Star news paper made reference to the display team.	This was one of a number of images that were taken to promote the Land Rover Hawk Flying Display Team and appeared in numerous Show Programmes and Catalogues.	Alan organised an extensive press campaign for The Old Hawking Club. This story appeared on the main page of the Times newspapers Business Section and brought many city clients to the Yorkshire Moors.	Alan arranged for this picture to be taken the day before The Balmoral Show. Front page and a mention for the sponsors. GREAT PUBLICITY!!!!!!!!!.
This was as a result of The Old Hawking Club publicity Campaign that Alan created and was a front page and centre spread in the East Yorkshire society publication The Journal. Very Good for Business.	Members of the Land Rover Hawk Team often visited schools to give children a better understanding of raptors. Here Alan can be seen at a Taunton School the day before the team were at the Royal Bath and West Show.	Craig Jones is an internationally acknowledge extreme motor cycle rider. Alan ran his press office for three years and achieved front page stories in over 60 motorcycle magazines including all of those in the UK.	This was the centre spread of the Old Hawking Club Brochure. It was used for both inclusion in the press pack and for information to prospects.