Alan Wallace and The American Fall Guys

The Austin Rovers Fall Guys

I was invited by an Austin Rover Dealer, who had sponsored the Eddie Kidd show in which I had been involved, to put together a package that could be used to promote the new MG Montego range of cars. I created a proposal that incorporated all of the product core values and presented it to Austin Rovers Promotions Department who agreed to finance it completely.
Austin Rover agreed the following package:
10 MG Montego Cars,
1 mechanic with mobile workshop,
1 Road Runner truck,
Support to sell the promotion into their retailers,
Cost of all publicity and promotions material.

I ran this as a joint promotion with a company already involved in promoting shows and brought in five professional American Stunt Men.
I was responsible for production of all publicity and promotions materials, sponsorship liaison, selling in to the sponsors dealers, booking 152 venues, running the press office and acting as show commentator.

One of the publicity shots we used. The American drivers spent sometime perfecting driving a right hand and front wheel drive can on two wheels.

Aintree Race Course Liverpool on the old Grand Prix Track in front of the Victorian Grandstand. Over 23,000 people came to the show.

This is another publicity shot that was included in the press releases.

At the time of this tour British Leyland were running a series of TV and press adds with a Road Runner on two wheels. Seeing it live was always very well received.